why it works
Music is a powerful force that taps into an individual’s memories and mood. Music can change our emotions in an instant, which is why it’s
so important to consider the music that’s associated with your brand.
Don’t take our word for it – independent research speaks volumes:
- 97% of people say that music can strengthen a brand+
- 76% of brands are actively working with music today+
- 7 out of 10 brands believe music is becoming more important+
And...
- 84% of consumers like shops that play in-store music*
- 55% of consumers are more likely to return to a store that plays music they like*
What’s more, playing the right music is proven to have a positive effect on staff
by keeping them motivated, which in-turn raises service levels.
- 95% of employees enjoy going to work when the right music is being played*
- 1 in 3 employees are less likely to take time off sick if good music is being played*
- 85% of employees say listening to music at work makes them much happier*
Source: Independent study by *Music Works and +Sounds Like Branding
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