music profiling

We've built an extensive music library that's packed with the latest tracks with a great balance of genres, artists, tempos and eras - so we are never limited in our choices.

Each trading day is unique, so each track is hand-selected to suit your customer profile. And by playing music that's more likely to appeal to your customers' emotions, your business will benefit from an increase in browsing time, footfall and customer loyalty. Ultimately, this will boost your sales.

Call Us Today on 0800 408 1453 Or get in touch with us via our online contact form

Click the sections below to reveal more
about each step or simply get in touch

1: Briefing
2: Research
3: Plan of action and Installation
4: Feedback
5: Sign-off and Updates
6: Get in touch
Music Profiling Process - Briefing

Click the sections below to learn
more about each process

Briefing

Our client brief is based on four key
aspects that really let us understand your business.
  • Music Style / Genre
  • Customer Demographic
  • Brand Positioning
  • Scheduling
2: Research
Music Profiling Process - Research

Click the sections below to learn
more about each process

Research

Once the profiling is done we can start
to really research your business and
decide what best fits your aims &
needs.
  • Music Profile & Triggers
  • Voiced Messages
  • Zoning
3: Plan of action and Installation
Music Profiling Process - Plan of Action

Click the sections below to learn
more about each process

Plan of Action / Installation

Once we have completed in-depth
research, we will suggest a plan-of-
action and install your audio branding.
  • Hardware
  • Playlist
  • Scheduling Information
  • Zone Splitting
4: Feedback
Music Profiling Process - Feedback

Click the sections below to learn
more about each process

Feedback:

Following installation, we can evaluate
feedback, either from yourself or
possibly from customer surveys
and tailor the playlist accordingly.

At this stage, it's your opportunity to
give us feedback on the playlist and
the scheduling we have installed.
  • Playlist and Scheduling
5: Sign Off and Updates
Music Profiling Process - Sign-off

Click the sections below to learn
more about each process

Sign-off and Updates:

Following the feedback process, we will
fine-tune your new audio to make sure
it’s working for you.
  • Encrypted Audio
  • Playlist Updates
  • Schedule Updates
6: Get in touch
Music Profiling Process - Contact Us

Get in touch

Send

Empty panel

Next^

Briefing - Music Style / Genre
Back to briefing

Music Style / Genre

Our extensive music library covers a broad range of musical tastes and sounds. But if that’s not enough, using our in-house music profilers and recording studio, we can combine commercial music and audio messaging to match your brand perfectly.
  • Customer Demographic
  • Brand Positioning
  • Scheduling
Research - Music Profile and Triggers
Back to research

Music Profile and Triggers

When it comes to identifying triggers, we make sure every aspect is explored – time of day, era, tempo, genre or emotional content – and use this information to shape the music profile for your business.
  • Voiced Messages
  • Zoning
Plan of Action - Hardware
Back to plan of action

Hardware

Installation usually takes less than an hour and the unit is roughly the size of an external hard drive.
  • Playlist
  • Scheduling Information
  • Zone Splitting
Feedback - Playlist and Scheduling
Back to feedback

Playlist and Scheduling

At this stage, it’s your opportunity to give us feedback on the playlist and the scheduling we have installed.
Sign-off - Encrypted Audio
Back to sign-off

Encrypted Audio

All audio we supply is encrypted. This means Internet updates can be done remotely by simply uploading new music files, or supplied via USB stick if the unit is standalone.
  • Playlist Updates
  • Schedule Updates
Thank You

Thank you

Thank you for your email, we will contact you shortly to discuss further.
Briefing - Customer Demographic
Back to briefing

Customer Demographic

Who do you want to attract with this music profile? To get a clear picture of your customers, we focus on four areas – age, gender, lifestyle and social definition.
  • Music Style / Genre
  • Brand Positioning
  • Scheduling
Research - Voiced Messages
Back to research

Voiced Messages

Sometimes, you need to say it with words as well as music. That’s why we can produce voiced advertising messages that play intermittently within your playlist. Promotions, directions, mini adverts – it’s all possible. And they can be changed as often as you need to keep your message fresh.
  • Music Profile and Triggers
  • Zoning
Plan of Action - Playlist
Back to plan of action

Playlist

The playlist is the key. It’s the difference between the right and wrong atmosphere. We will install your initial playlist and tailor it based on your feedback.
  • Hardware
  • Scheduling Information
  • Zone Splitting
Back to feedback
Sign-off - Playlist Updates
Back to sign-off

Playlist Updates

Any agreed updates will be implemented as scheduled. If the messages are set at the start, you don’t need to do a thing. And if you need any changes, all you need to do is call or email your Account Manager and it will be taken care of.
  • Encrypted Audio
  • Schedule Updates
Briefing - Brand Positioning
Back to briefing

Brand Positioning

Tell us more about your brand. This will give us an idea of how we should be communicating with your customers. We look at value association, tone of voice, positioning and relevant keywords (buzzwords associated with your brand).
  • Music Style / Genre
  • Customer Demographic
  • Scheduling
Research - Zoning
Back to research

Zoning

Zoning allows you to play different musical styles in particular areas of your business, depending on the existing sound system and the type of atmosphere you want to create. Music and messages can be targeted in each zone to ensure the right message is heard by the right people.
  • Music Profile and Triggers
  • Voiced Messages
Plan of Action - Scheduling Information
Back to plan of action

Scheduling Information

Next comes the schedule of play for the playlist. Whether it’s the music, messages or both – it’s not enough that it’s heard, but that it’s heard at the right time.
  • Hardware
  • Playlist
  • Zone Splitting
Back to feedback
Sign-off - Schedule Updates
Back to sign-off

Schedule Updates

The tracks and messages will automatically play to any agreed schedule. Updates can be controlled remotely by our systems via the Internet or USB stick.
  • Encrypted Audio
  • Playlist Updates
Briefing - Scheduling
Back to briefing

Scheduling

Make a note of your trading patterns during a typical week and what you want to achieve at certain times of day.
  • Music Style / Genre
  • Customer Demographic
  • Brand Positioning
Back to research
Plan of Action - Zone Splitting
Back to plan of action

Zone Splitting

Following our zoning research on your area of business, we will advise on the use of zone splitting. Depending on the sound system, this is usually more relevant for our retail clients and enables different music to play within separate areas of a single zone – without interference.
  • Hardware
  • Playlist
  • Scheduling Information
Back to feedback
Back to sign-off